


Cincinnati, Ohio - November 14, 2007 - Language Logic has signed an agreement to license the advanced Verbatim Coding System (VCS) and text categorization technology of the Institute of Information Science and Technologies (ISTI) within the Ascribe™ online verbatim management system. ISTI is based in Pisa, Italy, and is an institute of the Italian National Research Council (CNR). Senior research scientist at ISTI-CNR, Dr. Fabrizio Sebastiani, will work alongside the Language Logic developers to bring his groundbreaking automatic learning, text coding and opinion mining techniques in VCS to the survey research industry.
Language Logic has been providing online verbatim coding tools since 2000 and its Ascribe™ application is currently used throughout the world by most of the largest market research agencies. More than 12 million verbatim responses are processed in Ascribe™ each month, in many languages.
Dr. Sebastiani, writes, "The integration between Language Logic's Ascribe™ and ISTI-CNR's VCS is a marriage made in heaven, in which the right technology meets the right users. The wide acceptance that Ascribe™ enjoys within the worldwide survey research industry and the strong sense of community that Language Logic has built within the Ascribe™ user base, make this an exciting opportunity for ISTI-CNR to improve the effectiveness, functionality and usability of VCS through continuous interaction with this community."
Charles Baylis, Chief Technical Officer, Language Logic, commented, "What sets this technology apart from any other we have evaluated is its ability to learn by example. It does not replace the human coder, but greatly amplifies the efforts of the coder. So, the human coder may code say 5% of a study and then let VCS code the remainder. Learning by example has another tremendous benefit: no skills are required to operate the software other than the coding skills users of Ascribe already have."
Download ISTI-VCS Whitepaper Here
Mission: Unleash the Explanatory and Diagnostic Power of Open Ended Data.

Ascribe™ not only provides substantial speed, quality, and productivity narrowly focused on the coding process, but also extends productivity and timing benefits throughout your organization and that of your clients.
Ascribe™ maintains all of the verbatim data and associated information (Code Frame, closed end data, survey meta-data) in a central, multi-user database. It’s always available through the Internet to anyone making decisions about verbatim data whether analytically or operationally.
"By choosing Ascribe for our verbatim coding needs, we can use a common, global tool to manage verbatim responses from our telephone centers, mail, and Internet surveys. Ascribe helps make us more productive, reduces our turnaround times, increases our quality and provides us with a world-wide resource." - Ipsos

Ascribe™ Coding is Language Logic’s outsource coding division. Using Ascribe™ we seek to become an extension of your company. You will be able to maintain control over quality and timing without actually executing the coding work internally. You will save money, become variable cost in coding, save Project Director time, and partner with a company that you can rely on to keep you ahead of your competitors in the management and analysis of verbatim data.
“My complements go to the leaders and managers of the Ascribe Coding Services for the development and execution of well thought out processes and procedures upon which our work can effectively and efficiently take place. My thanks and appreciation are for those in the trenches who planned and contributed the hard work that made this such a success. This is a shining example of how the time tested virtues of planning, hard work, and open communication can triumph in the current world of virtual offices, outsourced services, and tight timelines. All this takes place with a spirit of camaraderie that rivals our best internal relationships. We consider our team to be an extension of your team and hope to build a great relationship with your staff.” - GfK Market Measures

Ascribe™ Support is everyone's job at Language Logic. We go beyond simply supporting the Ascribe™ applications -- to an indepth knowledge of how Ascribe™ integrates within your company's current information management processes and practices. Our advanced capabilities allow for online, interactive sessions, voice over IP telecommunications and 24x7 coverage worldwide. Each issue is tracked using automated procedures to measure its progress toward a resolution.

The Language Logic Developers continually evaluate Ascribe™ to enhance the current feature set as well as to create new capabilities to directly benefit our global Customer-base. We expect our Customers to take an active role in this on going process. Ascribe is largely the product of many of the world's most sophisticated verbatim management professionals.
We would enjoy your participation, too! Call us for an online demonstration 513.241.9112
Language Logic 35 East 7th Street, Suite 620 Cincinnati, OH 45202 513.241.9112 513.241.5833 fax


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